CO-FOUNDER, DESIGN
I first started Scratch directly out of college as a side business. Most work early on was for family, friends, start ups and local businesses. I left my gig at Vevo after about 3 years to run Scratch full-time. From there, I worked on many projects and clients of all different sizes, including Rent the Runway, D’Aquino Monaco, Condé Nast, Fitist, Cakeworks, Otto’s Tacos, and Vengo.
After a year, Condé Nast Entertainment hired Scratch to work on their upcoming initiatives. After a great experience early on, I opted to take a full-time role as VP, Product & Design.
Below is the one of the last projects I worked on for a NYC-based architecture firm, D’Aquino Monaco. Beneath that is conceptual work that I took on for Bonobos.
A CLEANER EXPERIENCE
I was the lead designer at Vevo where I worked on website design, iPhone app, Xbox, Roku and more. I worked on this and that and had so much fun.
All Projects & Work
ABOUT ME
Hi there. Thanks for visiting. My name is Doug Seidman. I am currently the Head of Product & Design at GQ.
My last few years has been spent working in both design and product development, transitionining over the last few years into a more product development role while continuing to oversee design and execution of each project.
I have spent the last 5 good years at Condé Nast. I started out as the VP of Product & Design for Condé Nast Entertainment, Condé’s digital video department and transitioned over to GQ as the Head of Product & Design. Prior to that, I had spent over a year running my own design studio full-time, Scratch, which I founded in 2006 as a side business for start-ups, and small & local businesses. I was also the design lead at Vevo since its inception, and a visual designer at several agencies including Huge, ID Society, and Draft FCB.
My focus as both a designer and product manager is to always understand, communicate, and execute upon user behavior through both quantitate and qualitative research and analysis. I aim to bring the design and engineering process closely together, focusing on creating experiences (first and foremost) for the user, while just as importantly taking business and brand needs into consideration from the start. My goal is to always test, learn, and ship quality results effeciently.
I graduated from West Virginia University with a degree in Graphic Design.
I live in NYC with my wife, my 3 year old daughter, and my dog.
In my next life, I plan on being the owner of an NBA team.
Contant me at douglas.seidman@gmail.com