During my time at Instagram as a Product Design Lead, I worked closely with a fully stacked XFN and design team on Instagram's Reels monetization strategy, which was one of the highest priority problems and goals for Meta.

As the first designer and one of the first members of the XFN team, I helped grow and evolve our team structure, charter, process, roadmap, and much more. I focused on all consumer-facing advertising experiences for the Reels viewer and some video experiences on Home for both iOS and Android. I also worked very closely with the commerce and shopping as well as the ads experience team for Home and Stories.

Case studies from Instagram are available upon request.